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The Rise of CBD: Exploring its Popularity and Wellness Evolution

  • Writer: Bernadette
    Bernadette
  • Jan 8, 2024
  • 2 min read

Let’s uncover the reasons behind CBD's meteoric rise and why people are embracing it for a life of clarity and freedom from pain.


transparent dropper bottle with yellow oil inside on pink and white marble table
olhakozachenko//Getty Images

Why is CBD Creating a Buzz?

In the ever-growing wellness landscape, CBD has emerged as a game-changer. The CBD market in Europe, valued at £253 million in 2019, surpassed vitamin C and D supplements combined (Centre for Medicinal Cannabis, 2019). At VieSion, we're on a quest to understand why people are turning to CBD to address their ailments.


CBD's Growing Popularity in the UK

In 2019, independent surveys by YouGov and Dynata reported that 8-11% of UK adults used CBD regularly, primarily for pain relief and relaxation, representing up to 6 million people.

In February 2023, Evopure conducted a CBD market survey, revealing a drastic increase in CBD users, with 29% of UK residents having used CBD at some point.


CBD: A Booming Business

Post-legalisation in 2018, CBD has become a prominent player, reflecting in the UK's projected £1 billion CBD oil market by 2025. Recent developments, such as the classification of CBD products as novel foods, emphasise the need for safety and quality standards.


Why the CBD Craze?

CBD gained popularity for providing cannabis benefits without intoxication. Today, it comes in various forms—skincare, edibles, oral drops, and more, each catering to modern needs and offering unique benefits.

Evopure's survey confirms CBD oil as the preferred product (13% of users), followed by popular choices like CBD gummies and vapes (7% each).


Insights from CBD Users Online

Lori on Quora emphasises CBD's popularity due to its effectiveness, while Nick hails it as an alternative to addictive medications.


Why People Use CBD? Evopure survey highlights 3 main reasons:

  • Improve sleep (36%)

  • Manage pain (32%)

  • Ease anxiety (32%)


infographic 3 reasons people use cbd with 3 pictures
infographic by © VieSion

CBD as an Alternative to Opioids

The UK Health Security Agency notes that about seven million people are taking high-strength prescription medications, risking dependency and respiratory issues. Dr. Attam Singh suggests to the Daily Mail CBD as a safer alternative to addictive opioids.


Herbal Medicines and CBD

A pilot survey on herbal medicines reveals that 95% of respondents believe in the medicinal powers of plants (Complement Ther Med, 2019). CBD's rise aligns with the increasing interest in herbal remedies.


Looking to the Future

CBD's popularity is fuelled by its diverse benefits and potential as a wellness catalyst. The UK CBD market's growth comes with challenges, emphasising the need for consumer awareness and caution. As the industry evolves, staying informed is key.


VieSion invites you to explore this CBD journey and herbal remedies but, more importantly, to explore your mind and understand your body. At VieSion, we believe that knowing oneself is the beginning of a fulfilling life and health.


Live Clearly. Live Fully.

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